Week 2.1 + 2.2
2.1
27/07/20
- Search criteria; what is the issue, who is it affecting, context (inequality OR inqualities, gender OR woman, housework, site.Org)
- creditbility of source - who is writing it
- filter search for current sources - google date filter
- govt.nz or nz official sources
- Use massey libary (online) sources
- Discovery for Creative Arts
- reddot desing yearbooks - massey libary
- mezzanine (adbusters, communication arts, creative review)
Daiy Poster 1
How Posters Work
Focusing the eye
- Where do they focus first and how can we as designers help to determine it?
- Using scale and symetry
Overwhelm the Eye
- Drawing the eye
- Example: Physcedelic posters
- Clash of contrating colours
Simplify
- Designers often simplify an image to focus attention on an issue or product
- Although these images may appear simple and direct, often creating them requires painstaking hand skills combined with close observational analysis
Cut and paste
- combing different images, scanning, printing
- Good way to provide juxtaposition
Overlap
- The most basic technique is to overlap two or more elements
- Designers use variety of techniques to create the illusion of depth within the flatness of a two-dimensional space
Assault the Surface
- Burning, bending, or ripping an image can be similar to breaking through the fourth wall in theater, cinema or TV
- Tells stories about the design process
- Backgrounds are torn, scratched and crumpled
- Images are processed, disorted or pixelated
Activate the daigonal
- Look to create visual hireacy
Manipulate Scale
- Scal eis relative
- Scale can indicate hierachy
- Shifts in scale are signals of depth
- So much tension as they can fill out the whole poster
Use Text as Image
- Visual and verbal expression are inexttricably linked
- A poet creates images that readers conjure up in their own minds
- In poster design typography can often move to the front of stage, amplifying or obscuring a message through size, style and arrangement of letters.
Tell a story
- A great way to tell an emotive story and connection
- The use of image and tect within the fixed frame of the page can indicate an evemt unfolding in time
Double the Meaning
- Signs often point to other signs
- through use of metaphors, puns, irony, and other rhetorical devices designers can create
- Turning abstract ideas
Amplify
- Say it louder... rather tha whisper shout it out
- Make the audience feel moved by being dramatic
Making Eye contact
- Human viseion is drawn to faces, not inlt on living creatures, but also on nearly anythign that follows the pattern of face
- Eye communication is powerful, emotive, intimate, aggressive, disarming or sombre
Makie a system
- Typography is a system of interrelated charaters, styles, sizes, and spaces
- A grid system of colomns, rows and margins
- Variations of one poster
27/07/20
- Search criteria; what is the issue, who is it affecting, context (inequality OR inqualities, gender OR woman, housework, site.Org)
- creditbility of source - who is writing it
- filter search for current sources - google date filter
- govt.nz or nz official sources
- Use massey libary (online) sources
- Discovery for Creative Arts
- reddot desing yearbooks - massey libary
- mezzanine (adbusters, communication arts, creative review)
Daiy Poster 1
How Posters Work
Focusing the eye
- Where do they focus first and how can we as designers help to determine it?
- Using scale and symetry
Overwhelm the Eye
- Drawing the eye
- Example: Physcedelic posters
- Clash of contrating colours
Simplify
- Designers often simplify an image to focus attention on an issue or product
- Although these images may appear simple and direct, often creating them requires painstaking hand skills combined with close observational analysis
Cut and paste
- combing different images, scanning, printing
- Good way to provide juxtaposition
Overlap
- The most basic technique is to overlap two or more elements
- Designers use variety of techniques to create the illusion of depth within the flatness of a two-dimensional space
Assault the Surface
- Burning, bending, or ripping an image can be similar to breaking through the fourth wall in theater, cinema or TV
- Tells stories about the design process
- Backgrounds are torn, scratched and crumpled
- Images are processed, disorted or pixelated
Activate the daigonal
- Look to create visual hireacy
Manipulate Scale
- Scal eis relative
- Scale can indicate hierachy
- Shifts in scale are signals of depth
- So much tension as they can fill out the whole poster
Use Text as Image
- Visual and verbal expression are inexttricably linked
- A poet creates images that readers conjure up in their own minds
- In poster design typography can often move to the front of stage, amplifying or obscuring a message through size, style and arrangement of letters.
Tell a story
- A great way to tell an emotive story and connection
- The use of image and tect within the fixed frame of the page can indicate an evemt unfolding in time
Double the Meaning
- Signs often point to other signs
- through use of metaphors, puns, irony, and other rhetorical devices designers can create
- Turning abstract ideas
Amplify
- Say it louder... rather tha whisper shout it out
- Make the audience feel moved by being dramatic
Making Eye contact
- Human viseion is drawn to faces, not inlt on living creatures, but also on nearly anythign that follows the pattern of face
- Eye communication is powerful, emotive, intimate, aggressive, disarming or sombre
Makie a system
- Typography is a system of interrelated charaters, styles, sizes, and spaces
- A grid system of colomns, rows and margins
- Variations of one poster
Daily Poster 2
Resarching aesthetics
- jacinda ardern has changed a perspective of women in power/parliement for a majority of traditional opinions.
- a poster that 'shows off' her contribution - sex pistol poster - 'god save the queens'
Daily Poster 3
- Around the world, women do an average of three times as much unpaid care and domestic work as men, including the majority of childcare. According to a recent ILO report, 606 million women of working age said that they were not able to get a paid job because of unpaid care work, compared to 41 million men.
Homework Poster:
a6 copy and a1 copy and article link
- be in the firing line
- best thing since sliced bread
- get your feet under the table
New Zealand is one of the lowest-ranked countries worldwide for women in senior leadership. This is despite research that shows companies with a female CEO outperform those with a male one - and having a female PM.
The gender pay gap among government workers is closing at the fastest rate in nearly two decades, but women continue to be paid less than their male peers.
https://en.wikipedia.org/wiki/Gender_pay_gap_in_New_Zealand
Researching Gender enequality / housework / domestic violence / politics
- jacinda ardern has changed a perspective of women in power/parliement for a majority of traditional opinions.
- a poster that 'shows off' her contribution - sex pistol poster - 'god save the queens'
Daily Poster 3
- Around the world, women do an average of three times as much unpaid care and domestic work as men, including the majority of childcare. According to a recent ILO report, 606 million women of working age said that they were not able to get a paid job because of unpaid care work, compared to 41 million men.
Homework Poster:
a6 copy and a1 copy and article link
- be in the firing line
- best thing since sliced bread
- get your feet under the table
Homework:
- Continue investigating the subject matter. Look at your articles for statistics, statements or facts that support or flesh out your arguments.
- Continue analysing existing VCD precedents. Analyse what rhetorical devices have they used? how have they used fundamental design principles? what are the themes/content/ tensions, how has style played a role?
Researching
Housework Enequality
" National context may influence sex segregation of household tasks through both pragmatic decision making and the normative context in which decision making is embedded. This study utilizes 36 time use surveys from 19 countries (spanning 1965–2003) combined with original national‐level data in multilevel models to examine household task segregation. Analyses reveal that men do less and women do more time‐inflexible housework in nations where work hours and parental leave are long. Women do less of this work where there is more public child care and men are eligible to take parental leave. National context affects the character of gender inequality in the home through individual‐ and national‐level pathways. "
Politics
https://books.google.co.nz/books?hl=en&lr=&id=zanSDwAAQBAJ&oi=fnd&pg=PP1&dq=inequality+women+politics+new+zealand&ots=690-hB5ZGU&sig=twHdJAilu9f-8d6umAL8iJrmtw8&redir_esc=y#v=onepage&q=inequality%20women%20politics%20new%20zealand&f=false
Women are not able to move up into higher paid positions as quickly as men. Some organizations have more inequality than others, and the extent to which it occurs can differ greatly. In the workplace the men usually hold the higher positions and the women often hold lower paid positions such as secretaries.
“The statistics show women remain underrepresented, underpaid and undervalued. While we have witnessed slow progress in some areas, there has been none or regression in other areas,” Rae Duff said.
“The National Council of Women is particularly concerned about the most disadvantaged groups. Pacific and Māori women are paid less per hour than European women, and disabled women have lower incomes than disabled men. This is a shame on our country and we need to reduce these inequalities for the sake of these individuals, their families and communities and for our economy.
https://www.ncwnz.org.nz/report-shows-new-zealands-gender-inequality-in-the-workplace/
https://www.employment.govt.nz/hours-and-wages/pay/pay-equity/gender-pay-gap/
https://www.stats.govt.nz/news/gender-pay-gap-unchanged-since-2017
Housework Enequality
" National context may influence sex segregation of household tasks through both pragmatic decision making and the normative context in which decision making is embedded. This study utilizes 36 time use surveys from 19 countries (spanning 1965–2003) combined with original national‐level data in multilevel models to examine household task segregation. Analyses reveal that men do less and women do more time‐inflexible housework in nations where work hours and parental leave are long. Women do less of this work where there is more public child care and men are eligible to take parental leave. National context affects the character of gender inequality in the home through individual‐ and national‐level pathways. "
Politics
https://books.google.co.nz/books?hl=en&lr=&id=zanSDwAAQBAJ&oi=fnd&pg=PP1&dq=inequality+women+politics+new+zealand&ots=690-hB5ZGU&sig=twHdJAilu9f-8d6umAL8iJrmtw8&redir_esc=y#v=onepage&q=inequality%20women%20politics%20new%20zealand&f=false
Women are not able to move up into higher paid positions as quickly as men. Some organizations have more inequality than others, and the extent to which it occurs can differ greatly. In the workplace the men usually hold the higher positions and the women often hold lower paid positions such as secretaries.
“The statistics show women remain underrepresented, underpaid and undervalued. While we have witnessed slow progress in some areas, there has been none or regression in other areas,” Rae Duff said.
“The National Council of Women is particularly concerned about the most disadvantaged groups. Pacific and Māori women are paid less per hour than European women, and disabled women have lower incomes than disabled men. This is a shame on our country and we need to reduce these inequalities for the sake of these individuals, their families and communities and for our economy.
https://www.ncwnz.org.nz/report-shows-new-zealands-gender-inequality-in-the-workplace/
https://www.employment.govt.nz/hours-and-wages/pay/pay-equity/gender-pay-gap/
https://www.stats.govt.nz/news/gender-pay-gap-unchanged-since-2017
New Zealand is one of the lowest-ranked countries worldwide for women in senior leadership. This is despite research that shows companies with a female CEO outperform those with a male one - and having a female PM.
The gender pay gap among government workers is closing at the fastest rate in nearly two decades, but women continue to be paid less than their male peers.
https://en.wikipedia.org/wiki/Gender_pay_gap_in_New_Zealand
Key points
• The gender pay gap is the difference in median hourly earnings for men and women.
• Women earn on average 9.2 per cent less than men
• This is around 20 per cent for Maori and Pacific women
• Women earn on average 9.2 per cent less than men
• This is around 20 per cent for Maori and Pacific women
Employment and workplace relations is based on demonstrating:
- good faith
- natural justice
- human rights
- good employer practice
- meeting legal requirements.
Organizations:
https://diversityworksnz.org.nz/about-us/
https://women.govt.nz/work-skills/income/gender-pay-gap
Daily Poster 4
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